Pesto Labs Applied AI

Turn applied AI into organizational capability.

We work with HR, transformation and leadership teams to turn managers into AI enablers and change agents, reshaping workflows, driving adoption and putting AI to work across the organization.

Explore services AI Readiness Audit →

Your people are moving faster than the organisation.

70%

feel personally ready to adopt AI.

27%

of leaders say their organisations are ready for the organisational change required.

The opportunity is not simply teaching people how to use AI. It is creating the management capability, workflows and environment that turn individual experimentation into organisational change.

Source: McKinsey, 2026

How the process works.

01

Diagnose

Find where AI can create meaningful value.

02

Activate

Equip managers to redesign real work around AI.

03

Measure

Track capability, workflows changed and time recovered.

04

Scale

Take what works across teams and functions.

Services

From readiness to measurable impact.

Pesto Labs helps leadership teams understand where the opportunity lies, activate the people closest to the work, and scale what works.

Audit Selected

AI Readiness Audit

Know where you stand. Know where to move.

A focused diagnostic of your organisation's AI maturity, adoption barriers and highest-value opportunities.

Pesto Labs AI Readiness Index™

Leadership & strategy · Workforce capability · Adoption & behaviour · Workflow opportunity · Technology & governance

You leave with

An executive readiness scorecard, priority opportunities and a recommendation on where to begin.

Start with an audit

Recommended

Cohort-based Selected

AI Transformation Cohort

Turn managers into AI-native operators.

A selective, hands-on engagement where managers redesign real workflows around AI and put new ways of working into practice.

Cohorts can move across functions and management groups as the transformation scales.

By design

Small cohorts. Individual attention. Measurable outcomes.

Explore a cohort
Advisory Selected

Transformation Advisory

Keep the transformation moving.

Ongoing support for leadership and transformation teams to prioritise opportunities, unblock adoption and turn early wins into repeatable capability.

You leave with

An evolving transformation roadmap grounded in what teams are actually adopting and changing.

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Inside the flagship engagement

Baseline

Benchmark capability, tools and the workflows worth changing.

Rework

Redesign recurring, high-friction work around AI.

Build

Create the workflows, agents or lightweight tools that carry it.

Embed & measure

Put them into practice and measure the difference.

Evidence for leadership

Most programmes end where learning ends. This one measures what happens after learning becomes behaviour.

Capability

How confidently and effectively participants use AI before and after the engagement.

Workflows changed

The recurring work participants redesigned, automated or materially improved.

Time recovered

Measured or responsibly estimated time saved on benchmarked workflows.

Obaidullah Khawaja, founder of Pesto Labs

Obaidullah Khawaja

Founder, Pesto Labs

LinkedIn

About Pesto Labs

Built by a practitioner, not around a playbook.

Obaidullah Khawaja is a product and technology executive with 15+ years across Amazon, Microsoft, startups and emerging markets, including founding and building a startup through acquisition.

He leads product at Polly, a US-based B2B SaaS company backed by Slack, Zoom and Madrona. As part of Polly's executive team, he is working firsthand on how AI is changing products, teams and the way knowledge work gets done.

His grounding in AI predates the current wave. He holds a master's degree from Carnegie Mellon University, where he studied machine learning, and now applies that foundation to the practical realities of adoption inside a modern technology company. He also organises AI Tinkerers Islamabad, which keeps Pesto Labs close to what builders are actually shipping.

Obaid remains personally involved in every engagement, which is why Pesto Labs works with a limited number of organisations at a time.

Selected work

From opportunity to working solution.

For selected engagements, Pesto Labs can take high-value opportunities from problem definition to working prototype.

01 Working prototypes
02 Design systems
03 AI features, problem to demo

Start with where you are.

Whether you are assessing readiness or already moving, Pesto Labs works with a limited number of organisations serious about turning AI adoption into measurable change.

Contact Start with an audit